Imagine it were easy to learn what audience members do for a living, what brands of cars they prefer, what sports they like, what shows they watch, or what products they buy. It’s not a fantasy. Quantcast Measure pulls in audience data from a wide array of trusted partners like TiVo Research and Oracle Datalogix.
Now imagine you’re an advertiser looking to connect with the right audience. This kind of data would make a huge difference, wouldn’t it?
Thin-slice your audience
By using our content labels, you can focus on unique slices of your audience. See who’s viewing content in each section of your site, understand your audience for particular authors, and even examine who’s looking at specific products.
Wow the advertisers
This flexibility to slice and dice your audience is virtually unmatched by other analytics products. It gives you the power to show advertisers where their ideal audience is on your site. That translates to more RFP wins and more revenue for you.